New York · Est. 2009
Officially Licensed Sports Gear Fashion Kings NY
Authentic apparel, headwear & lifestyle products for every fan, every team, every season.
Our Story
Built By Fans.
For Fans.
Fashion Kings NY was founded in New York City by a team of lifelong sports fans with a singular mission: to make officially licensed, authentic sports gear accessible to every fan, regardless of their team or their budget.
With over 15 years in the sports apparel industry, we've built deep relationships with the brands, licensors, and manufacturers that define the game. What started as a passion project rooted in New York sports culture has grown into a full-scale destination for fans across the country — covering headwear, apparel, accessories, and lifestyle products across every major professional and collegiate league.
We know what fans want because we are fans. That perspective drives every product we carry, every brand we partner with, and every experience we deliver.
"To bring the world's most authentic sports apparel and lifestyle products to fans who live and breathe their teams — without compromise."
New York City, New York
What We Carry
More Than A Hat Shop.
Fashion Kings NY is your full-service destination for officially licensed sports merchandise. We carry headwear, apparel, outerwear, accessories, and lifestyle products from the brands fans trust most — New Era and '47 Brand — with new styles added continuously throughout the year.
Why Fashion Kings NY
The Standard
We Hold Ourselves To.
Every product is officially licensed. No knockoffs, no grey market goods — ever.
We stay ahead of new releases and seasonal drops so you always have access to the most relevant styles.
Real people, real answers. We're here to make it right every time.
New Era and '47 Brand — the industry leaders whose commitment to quality mirrors our own.
From die-hard season ticket holders to casual supporters — we have something for everyone.
Deep roots in the wholesale business. Contact us for volume pricing and availability.
Ready to Rep Your Team?
Shop the full collection of officially licensed sports gear